Maine Chatbot Disclosure Act (LD 1727)
Maine · 10 M.R.S. § 1500-DD · effective 2025-09-24
Summary
The broadest chatbot law in the country: no person may use an AI chatbot or any other computer technology to engage in trade or commerce with a consumer in a way that may mislead a reasonable consumer into believing they are dealing with a human, unless the consumer is clearly and conspicuously told they are not engaging with a human. There is no customer-service carve-out.
Who must comply
Every business using a chatbot, voice bot, or similar technology with Maine consumers — including ordinary customer-service bots.
What you must disclose
A clear and conspicuous notification that the consumer is not engaging with a human being.
When: Before or at the start of the interaction — no specific interval, but the notice must be visible when the consumer could be misled.
Exemptions
- None written into the statute. The test is whether a reasonable consumer could be misled.
Penalties
A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and consumer suits for losses.
Enforced by: Maine Attorney General; consumers under the UTPA.
Triggered by
Sources
- 10 M.R.S. § 1500-DD (Maine Legislature)
- Verrill — Maine law now requires limited disclosures of AI technology
Last reviewed 2026-09-09. Not legal advice.
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