AI disclosure laws in Utah

Who it covers

Suppliers using generative AI in consumer transactions with people in Utah; people in Department of Commerce regulated occupations when AI use is high-risk.

What to disclose

Disclosure that the person is interacting with generative AI, not a human. Prominent disclosure for high-risk use in a regulated occupation.

Penalties

Administrative fines up to $2,500 per violation, plus court-ordered remedies; up to $5,000 per violation for violating an administrative or court order.

Full details and sources for Utah Artificial Intelligence Policy Act (SB 149, as amended by SB 226 and SB 332)

Who it covers

Suppliers of a chatbot that talks with Utah users like a licensed therapist would, and that the supplier represents, or a reasonable person would believe, can provide therapy or help manage or treat mental health conditions.

What to disclose

Clear and conspicuous disclosure that the chatbot is an AI technology and not a human.

Penalties

Up to $2,500 per violation, plus court-ordered remedies; up to $5,000 per violation for violating an administrative or court order.

Full details and sources for Utah Mental Health Chatbot Law (HB 452)

Who it covers

Makers of generative AI systems with over 1M monthly visitors or users; large online platforms with over 2M monthly users; capture device manufacturers.

What to disclose

A latent disclosure in AI-created or substantially modified images, video and audio, with the time and date, and digital signatures that can show AI use or the other detail § 13-72c-203 lists, as far as technically feasible and reasonable. Platforms must tell users when provenance data is available.

Penalties

Administrative fines or court fines up to $2,500 per violation, plus injunctions, disgorgement and the state's fees and costs; up to $5,000 per violation of an administrative or court order.

Full details and sources for Utah Digital Content Provenance Standards Act (HB 276)