AI disclosure laws in Utah
What businesses using chatbots, AI voice agents or AI content in Utah need to know. Last reviewed 2026-09-09. Not legal advice.
Short answer
Yes. Utah has 2 AI disclosure laws in force: Utah Artificial Intelligence Policy Act (SB 149, as amended by SB 226 and SB 332); Utah Mental Health Chatbot Law (HB 452). Federal rules, including the FTC Act, also apply.
Utah Code § 13-2-12; § 13-72-101 et seq. · effective 2024-05-01
Who it covers
Every business using generative AI with Utah consumers; heightened duties for licensed professionals and high-risk interactions.
What to disclose
Clear and conspicuous disclosure that the consumer is interacting with generative AI, not a human.
When: When asked or prompted by the consumer (unless already conspicuously disclosed); at the start of the interaction for high-risk uses and regulated occupations.
Applies to
Penalties
Administrative fines up to $2,500 per violation, plus court-ordered remedies; up to $5,000 per violation for violating an administrative or court order.
Utah Code § 13-72a-101 et seq. · effective 2025-05-07
Who it covers
Anyone offering a chatbot that provides mental-health support to Utah users.
What to disclose
Clear and conspicuous disclosure that the user is interacting with AI, not a human.
When: Before access, at the start of each session, after 7 days of inactivity, and whenever asked.
Applies to
Penalties
Up to $2,500 per violation.
Full details and sources for Utah Mental Health Chatbot Law (HB 452) →
Federal rules that also apply in Utah
- FTC Act Section 5: deceptive AI practices: The Federal Trade Commission treats leading consumers to believe they are dealing with a human, when that fact would matter to their decision, as a deceptive practice.
- TCPA: AI-generated voices are 'artificial or prerecorded' calls: The FCC ruled that calls using AI-generated or AI-modified voices are 'artificial or prerecorded voice' calls under the TCPA.
Check your own website
See which of these laws reach your business, and whether your site already shows an AI notice. Free, no credit card.
Questions businesses ask
Does Utah require businesses to disclose AI chatbots?
Yes. Utah has 2 AI disclosure laws in force: Utah Artificial Intelligence Policy Act (SB 149, as amended by SB 226 and SB 332); Utah Mental Health Chatbot Law (HB 452). Federal rules, including the FTC Act, also apply.
What happens if a business in Utah doesn't disclose AI?
Under Utah Artificial Intelligence Policy Act (SB 149, as amended by SB 226 and SB 332): Administrative fines up to $2,500 per violation, plus court-ordered remedies; up to $5,000 per violation for violating an administrative or court order. Enforced by Utah Division of Consumer Protection..
How can a business in Utah show visitors it uses AI?
Show a clear notice that visitors are talking to AI before or when a chat starts, repeat it on the schedule the law sets, and keep a record that it appeared. BotNotice does this with one line of code on most website builders.
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