AI disclosure laws in Colorado
What businesses using chatbots, AI voice agents or AI content in Colorado need to know. Last reviewed 2026-11-02. Not legal advice.
Short answer
Not yet, but it's coming. Colorado has enacted Colorado Artificial Intelligence Act (SB 24-205, rewritten by SB 26-189), which takes effect 2027-01-01. Federal rules, including the FTC Act, already apply.
Who it covers
Developers and deployers of automated decision-making technology that materially influences consequential decisions about Colorado consumers.
What to disclose
A clear and conspicuous notice that the technology is or will be used in a consequential decision, and how to get more information. After an adverse outcome, a plain-language description of its role and of the consumer's rights.
Penalties
A deceptive trade practice under the Colorado Consumer Protection Act: civil penalties up to $20,000 per violation, or $50,000 if committed against an elderly person.
Federal rules that also apply in Colorado
- FTC Act Section 5: deceptive AI practices: Section 5 bans deceptive acts and practices in commerce.
- TCPA: AI-generated voices are 'artificial or prerecorded' calls: The FCC ruled that calls using AI-generated voices are 'artificial or prerecorded voice' calls under the TCPA.
Questions businesses ask
Does Colorado require businesses to disclose AI chatbots?
Not yet, but it's coming. Colorado has enacted Colorado Artificial Intelligence Act (SB 24-205, rewritten by SB 26-189), which takes effect 2027-01-01. Federal rules, including the FTC Act, already apply.
When does Colorado Artificial Intelligence Act (SB 24-205, rewritten by SB 26-189) take effect?
Colorado Artificial Intelligence Act (SB 24-205, rewritten by SB 26-189) (C.R.S. § 6-1-1701 et seq. as repealed and reenacted by SB 26-189 (signed May 14, 2026)) takes effect 2027-01-01. A clear and conspicuous notice that the technology is or will be used in a consequential decision, and how to get more information. After an adverse outcome, a plain-language description of its role and of the consumer's rights.
What happens if a business in Colorado doesn't disclose AI?
Under Colorado Artificial Intelligence Act (SB 24-205, rewritten by SB 26-189): A deceptive trade practice under the Colorado Consumer Protection Act: civil penalties up to $20,000 per violation, or $50,000 if committed against an elderly person. Enforced by Colorado Attorney General only..
How can a business in Colorado show visitors it uses AI?
Show a clear notice that visitors are talking to AI before or when a chat starts, repeat it on the schedule the law sets, and keep a record that it appeared. BotNotice does this with one line of code on most website builders.
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