AI disclosure laws in Oregon
What businesses using chatbots, AI voice agents or AI content in Oregon need to know. Last reviewed 2026-09-09. Not legal advice.
Short answer
Not yet, but it's coming. Oregon has enacted Oregon Companion Chatbot Law (SB 1546), which takes effect 2027-01-01. Federal rules, including the FTC Act, already apply.
Oregon Companion Chatbot Law (SB 1546)
Starts 2027-01-01Or. SB 1546 (2026) · effective 2027-01-01 · private right of action
Who it covers
Operators of companion-style chatbots available to Oregon users.
What to disclose
Clear disclosure that the user is interacting with an artificial agent, repeated regularly during use.
When: At the start of the interaction and periodically thereafter (every three hours is the emerging standard).
Applies to
Penalties
Statutory damages of $1,000 per violation, plus attorney's fees, under a private right of action; AG enforcement.
Full details and sources for Oregon Companion Chatbot Law (SB 1546) →
Federal rules that also apply in Oregon
- FTC Act Section 5: deceptive AI practices: The Federal Trade Commission treats leading consumers to believe they are dealing with a human, when that fact would matter to their decision, as a deceptive practice.
- TCPA: AI-generated voices are 'artificial or prerecorded' calls: The FCC ruled that calls using AI-generated or AI-modified voices are 'artificial or prerecorded voice' calls under the TCPA.
Check your own website
See which of these laws reach your business, and whether your site already shows an AI notice. Free, no credit card.
Questions businesses ask
Does Oregon require businesses to disclose AI chatbots?
Not yet, but it's coming. Oregon has enacted Oregon Companion Chatbot Law (SB 1546), which takes effect 2027-01-01. Federal rules, including the FTC Act, already apply.
When does Oregon Companion Chatbot Law (SB 1546) take effect?
Oregon Companion Chatbot Law (SB 1546) (Or. SB 1546 (2026)) takes effect 2027-01-01. Clear disclosure that the user is interacting with an artificial agent, repeated regularly during use.
What happens if a business in Oregon doesn't disclose AI?
Under Oregon Companion Chatbot Law (SB 1546): Statutory damages of $1,000 per violation, plus attorney's fees, under a private right of action; AG enforcement. Enforced by Oregon Attorney General and private plaintiffs (class-action exposure).. Individuals can also sue.
How can a business in Oregon show visitors it uses AI?
Show a clear notice that visitors are talking to AI before or when a chat starts, repeat it on the schedule the law sets, and keep a record that it appeared. BotNotice does this with one line of code on most website builders.
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