AI disclosure laws in New York
What businesses using chatbots, AI voice agents or AI content in New York need to know. Last reviewed 2026-11-02. Not legal advice.
Short answer
Yes. New York has 3 AI disclosure laws in force: New York AI Companion Models Law; New York Synthetic Performer Disclosure in Advertising; NYC Automated Employment Decision Tools Law (Local Law 144). Federal rules, including the FTC Act, also apply.
New York AI Companion Models Law
In forceWho it covers
Any operator providing an AI companion to New York users.
What to disclose
Clear and conspicuous notification, verbally or in writing, that the user is not communicating with a human.
Penalties
Civil penalties up to $15,000 per day of violation, plus injunctive relief.
Full details and sources for New York AI Companion Models Law
Who it covers
Any business dealing in property or services that produces or creates an ad with a synthetic performer, with actual knowledge of it. Media that only carry the ad are not covered.
What to disclose
A conspicuous disclosure in the ad that it contains a synthetic performer.
Penalties
$1,000 for a first violation; $5,000 for each subsequent violation.
Full details and sources for New York Synthetic Performer Disclosure in Advertising
Who it covers
Employers and employment agencies using AI screening for jobs located in New York City.
What to disclose
Notice that an automated employment decision tool will be used, the job qualifications it assesses, and how to request an alternative process; publish the bias-audit summary on your website.
Penalties
$500 for a first violation and $500–$1,500 for each subsequent violation, per day.
Full details and sources for NYC Automated Employment Decision Tools Law (Local Law 144)
Bills to watch in New York
- S 9051 kids chatbot safety; S 6954 synthetic content provenance (Passed legislature; awaiting Governor (through Dec 31, 2026)). Adds minor protections and provenance labeling.
Not law yet. BotNotice tracks these and updates this page when they change.
Federal rules that also apply in New York
- FTC Act Section 5: deceptive AI practices: Section 5 bans deceptive acts and practices in commerce.
- TCPA: AI-generated voices are 'artificial or prerecorded' calls: The FCC ruled that calls using AI-generated voices are 'artificial or prerecorded voice' calls under the TCPA.
Questions businesses ask
Does New York require businesses to disclose AI chatbots?
Yes. New York has 3 AI disclosure laws in force: New York AI Companion Models Law; New York Synthetic Performer Disclosure in Advertising; NYC Automated Employment Decision Tools Law (Local Law 144). Federal rules, including the FTC Act, also apply.
What happens if a business in New York doesn't disclose AI?
Under New York AI Companion Models Law: Civil penalties up to $15,000 per day of violation, plus injunctive relief. Enforced by New York Attorney General only..
How can a business in New York show visitors it uses AI?
Show a clear notice that visitors are talking to AI before or when a chat starts, repeat it on the schedule the law sets, and keep a record that it appeared. BotNotice does this with one line of code on most website builders.
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