AI disclosure laws in Maine
What businesses using chatbots, AI voice agents or AI content in Maine need to know. Last reviewed 2026-09-09. Not legal advice.
Short answer
Yes. Maine has 2 AI disclosure laws in force: Maine Chatbot Disclosure Act (LD 1727); Maine restrictions on AI mental health services (LD 2082). Federal rules, including the FTC Act, also apply.
10 M.R.S. § 1500-DD · effective 2025-09-24 · private right of action
Who it covers
Every business using a chatbot, voice bot, or similar technology with Maine consumers — including ordinary customer-service bots.
What to disclose
A clear and conspicuous notification that the consumer is not engaging with a human being.
When: Before or at the start of the interaction — no specific interval, but the notice must be visible when the consumer could be misled.
Applies to
Penalties
A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and consumer suits for losses.
Full details and sources for Maine Chatbot Disclosure Act (LD 1727) →
Maine LD 2082 (2026) · effective 2026-07-01
Who it covers
Anyone offering emotional-support or therapy-like AI to Maine users.
What to disclose
Do not represent an AI as a licensed mental-health professional; disclose AI status.
When: At the start of the interaction.
Applies to
Penalties
Professional-licensing and UTPA remedies.
Full details and sources for Maine restrictions on AI mental health services (LD 2082) →
Federal rules that also apply in Maine
- FTC Act Section 5: deceptive AI practices: The Federal Trade Commission treats leading consumers to believe they are dealing with a human, when that fact would matter to their decision, as a deceptive practice.
- TCPA: AI-generated voices are 'artificial or prerecorded' calls: The FCC ruled that calls using AI-generated or AI-modified voices are 'artificial or prerecorded voice' calls under the TCPA.
Check your own website
See which of these laws reach your business, and whether your site already shows an AI notice. Free, no credit card.
Questions businesses ask
Does Maine require businesses to disclose AI chatbots?
Yes. Maine has 2 AI disclosure laws in force: Maine Chatbot Disclosure Act (LD 1727); Maine restrictions on AI mental health services (LD 2082). Federal rules, including the FTC Act, also apply.
What happens if a business in Maine doesn't disclose AI?
Under Maine Chatbot Disclosure Act (LD 1727): A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and consumer suits for losses. Enforced by Maine Attorney General; consumers under the UTPA.. Individuals can also sue.
How can a business in Maine show visitors it uses AI?
Show a clear notice that visitors are talking to AI before or when a chat starts, repeat it on the schedule the law sets, and keep a record that it appeared. BotNotice does this with one line of code on most website builders.
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