AI disclosure laws in Maine
What businesses using chatbots, AI voice agents or AI content in Maine need to know. Last reviewed 2026-11-02. Not legal advice.
Short answer
Yes. Maine has 2 AI disclosure laws in force: Maine Chatbot Disclosure Act (LD 1727); Maine restrictions on AI mental health services (LD 2082). Federal rules, including the FTC Act, also apply.
Who it covers
Every business using a chatbot, voice bot, or similar technology with Maine consumers, including ordinary customer-service bots.
What to disclose
A clear and conspicuous notification that the consumer is not engaging with a human being.
Penalties
A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and suits by consumers who bought goods or services for personal use and lost money or property.
Full details and sources for Maine Chatbot Disclosure Act (LD 1727)
Who it covers
Anyone providing, advertising or offering therapy or psychotherapy services to the public in Maine, including through AI.
What to disclose
No AI notice is required. Do not provide or offer AI therapy unless a licensed professional provides the services.
Penalties
A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and suits by consumers who bought goods or services for personal use and lost money or property.
Full details and sources for Maine restrictions on AI mental health services (LD 2082)
Federal rules that also apply in Maine
- FTC Act Section 5: deceptive AI practices: Section 5 bans deceptive acts and practices in commerce.
- TCPA: AI-generated voices are 'artificial or prerecorded' calls: The FCC ruled that calls using AI-generated voices are 'artificial or prerecorded voice' calls under the TCPA.
Questions businesses ask
Does Maine require businesses to disclose AI chatbots?
Yes. Maine has 2 AI disclosure laws in force: Maine Chatbot Disclosure Act (LD 1727); Maine restrictions on AI mental health services (LD 2082). Federal rules, including the FTC Act, also apply.
What happens if a business in Maine doesn't disclose AI?
Under Maine Chatbot Disclosure Act (LD 1727): A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and suits by consumers who bought goods or services for personal use and lost money or property. Enforced by Maine Attorney General; consumers under the UTPA.. Individuals can also sue.
How can a business in Maine show visitors it uses AI?
Show a clear notice that visitors are talking to AI before or when a chat starts, repeat it on the schedule the law sets, and keep a record that it appeared. BotNotice does this with one line of code on most website builders.
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