AI disclosure laws in Hawaii
What businesses using chatbots, AI voice agents or AI content in Hawaii need to know. Last reviewed 2026-11-13. Not legal advice.
Short answer
Not for ordinary business chatbots. Hawaii has no general rule for customer service or sales chatbots. It does have rules for companion chatbots and AI in mental health and therapy: Hawaii Artificial Intelligence Disclosure and Safety Act (SB 3001, Act 248). Federal law, including the FTC Act, bars deceptive use of AI everywhere.
Who it covers
A person who develops and makes an AI companion available to the public. An app store or search engine that only provides access is not an operator, and the developer of an AI model is not liable for a third party's companion built on it.
What to disclose
A clear and conspicuous notification that the AI companion is artificial intelligence and not human.
Penalties
A violation is an unfair or deceptive act or practice under Haw. Rev. Stat. § 480-2. The act sets no amount of its own; the penalties are those of chapter 480.
Federal rules that also apply in Hawaii
- FTC Act Section 5: deceptive AI practices: Section 5 bans deceptive acts and practices in commerce.
- TCPA: AI-generated voices are 'artificial or prerecorded' calls: The FCC ruled that calls using AI-generated voices are 'artificial or prerecorded voice' calls under the TCPA.
Questions businesses ask
Does Hawaii require businesses to disclose AI chatbots?
Not for ordinary business chatbots. Hawaii has no general rule for customer service or sales chatbots. It does have rules for companion chatbots and AI in mental health and therapy: Hawaii Artificial Intelligence Disclosure and Safety Act (SB 3001, Act 248). Federal law, including the FTC Act, bars deceptive use of AI everywhere.
What happens if a business in Hawaii doesn't disclose AI?
Under Hawaii Artificial Intelligence Disclosure and Safety Act (SB 3001, Act 248): A violation is an unfair or deceptive act or practice under Haw. Rev. Stat. § 480-2. The act sets no amount of its own; the penalties are those of chapter 480. Enforced by The State, under Hawaii's unfair and deceptive practices law. The act says it creates no private right of action and supports none under any other law..
How can a business in Hawaii show visitors it uses AI?
Show a clear notice that visitors are talking to AI before or when a chat starts, repeat it on the schedule the law sets, and keep a record that it appeared. BotNotice does this with one line of code on most website builders.
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